In collaboration with Cheerful Twentyfirst, our team was commissioned to develop a groundbreaking digital experience for LOEWE's annual Craft Prize exhibition. Transforming the event into a virtual masterpiece, we recreated the iconic nave of the Musée des Arts Décoratifs in Paris, amplifying the exhibition’s impact with a surreal, immersive design.

Working closely with LOEWE's architectural and Art Direction team, we crafted an innovative lighting concept inspired by Spanish haciendas at sunset. Dynamic architectural elements, including massive concrete walls that lifted to reveal themed sections—glass, metal, wood, and more—added depth and modernity to the digital space.

A key challenge was achieving photorealistic 3D reproductions of 30 unique artworks. Using advanced techniques such as 3D scanning, photogrammetry, and meticulous 3D modeling, we captured each piece’s texture, materiality, and scale with extraordinary precision.

The final product was an interactive, state-of-the-art website featuring bespoke technologies designed to deliver unparalleled graphic quality while ensuring accessibility across all devices. To further enhance the experience, every artwork was integrated with Augmented Reality, allowing visitors to visualize each piece in their own space and appreciate its true size and craftsmanship.